Kylie Jenner

In 2015, Kylie Jenner, then 18, released a limited run of lip kits online. They sold out within minutes. Within a few years Kylie Cosmetics had grown into a business that the beauty company Coty agreed in 2019 to buy a majority stake in for $600 million. Forbes put her on its cover as the youngest "self-made" billionaire, a label that drew wide criticism and that the magazine later withdrew after questioning the company's figures. Either way, the girl from a reality show had become one of the most commercially influential people of her generation.

Her chart puts the focus on other people's money and on image as power. She was born at 5:25 p.m. on August 10, 1997, at Cedars-Sinai in Los Angeles, according to her birth certificate. Her Sun is in Leo in the eighth house, alongside Mercury and Venus in Virgo. Leo is the sign of image, visibility and self-display; the eighth house concerns shared resources, investment and other people's money. A Leo Sun in the eighth suggests someone whose identity is bound up with leveraging an image into wealth through partnerships and deals, and the Coty sale is close to a textbook example.

She grew up on camera. Keeping Up with the Kardashians premiered in 2007, when she was ten, and much of her adolescence played out on the show. As she got older, she turned that visibility into a direct line to her audience on social media, where she became one of the most followed people in the world.

Capricorn is on her Ascendant, the sign of ambition, business and long-term building. A Capricorn Ascendant tends to give a composed, guarded and strategic manner, and Jenner has moved from reality-show sibling to founder, expanding into skin care, swimwear and, in 2023, a clothing line called Khy.

The Moon falls in Scorpio, in her tenth house of public life. Scorpio Moons are private and intense, and in the tenth, emotional life plays out in public whether one wants it to or not. Jenner has spoken about the pressure of growing up under constant scrutiny, and she has kept parts of her life, including her pregnancies, deliberately out of view until she chose to share them. She has two children, Stormi and Aire, with the rapper Travis Scott.

Jupiter, retrograde in Aquarius, sits in her first house. Jupiter magnifies, and Aquarius is linked to technology and large networks; in the first house, it describes a persona amplified at enormous scale, which is a fair description of building a brand on Instagram.

Whatever one thinks of the word "self-made," the business was real. The Leo in the eighth house did what that placement does best: it turned attention into capital.