Alain Cayzac

In 1972, four young admen in Paris, Bernard Roux, Jacques Séguéla, Alain Cayzac and Jean-Michel Goudard, founded an agency named after their initials: RSCG. Over the following decades it became one of the most influential advertising groups in France, famous for bold campaigns and for its role in political communication, and it later merged into the global group Havas. Cayzac, the quieter of the partners, rose to become its president.

He was born on June 2, 1941, in Évreux, in Normandy, in the morning, according to the birth data astrologers have collected for him. His Sun is in Gemini, with Venus and Jupiter also in Gemini, all in the twelfth house. Gemini trades in messages and clever wordplay, a natural fit for a career in advertising. The twelfth house is the most private part of a chart, and it often describes someone whose work happens behind the scenes. Cayzac spent his career shaping messages for others rather than seeking the spotlight himself.

Cancer is his rising sign, with Mercury in Cancer in the first house. Cancer gives a warm, protective and loyal manner, and Mercury there describes a communicator who leads with feeling. Colleagues described Cayzac as a diplomat within a famously flamboyant partnership.

Mars in Pisces occupies his tenth house, the zone of vocation and reputation. Pisces is imaginative and emotional, and Mars there describes a career driven by passion and creative ideals. For Cayzac, that passion was football as much as advertising.

He studied at the HEC business school and entered advertising in 1969. He became president of RSCG in 1984, kept the post after its merger with Eurocom, and joined Havas as vice president in 1997, leaving in 2005.

His Moon is in Virgo in the fourth house, describing a careful, practical inner life rooted in home and private routine. Saturn and Uranus, both in Taurus, also fall in his twelfth house.

A longtime supporter of Paris Saint-Germain, he joined the club's board in 1986 and held a small ownership stake for years. In June 2006 he became the club's president, during a difficult period on the field. He resigned in April 2008 amid disagreements over the club's sporting direction. In 2007 he became honorary president of Paris Foot Gay, an organization fighting homophobia in football, and in 2009 he was made a Knight of the Legion of Honor. He has written several books about football and advertising, including Passion Impossible, about his years running the club, and he remained a familiar voice in French football debates long after leaving the presidency. Friends and former colleagues have described him as a rare figure who moved between the worlds of business and sport without losing the affection of either.

The Gemini planets made him a man of messages; the Mars in his tenth house made his passion for football public.